Local graphic designer weaves meaning into association logo

Getting the association off the ground has been made easier by the support of local specialists. One of these is Anna Tunnell, a freelance graphic designer who works across a range of interests in various fields.

Anna Tunnell, Liquid Edge Design

But this project was special as Anna has grown up in the area and lived most of her life here – even starting her career working for a local agency that was run from the owner’s home before moving to the Toby’s building.

She says: “What I love about Titirangi is it really is a village. Filled with people working and supporting each other. I love the diversity found here, there is so much vibrancy and life to the village and the businesses here, character and pride.”

She said that the idea behind the design was to capture some of these themes. “I thought it was important to develop a logomark which represents Titirangi - this tells a story and creates a lasting memory.”

Incorporated within the design is a stylised T, a tree, and the corners of the stem of the tree represent the roundabout that is iconic to Titirangi, while the wavy lines are a nod to the water surrounding Titirangi and the Waitakere Ranges. The colour palette reflects the natural environment and the vibrancy that our businesses provide.